The World's Ugliest Dog contest
For close to 50 years a contest at the Sonoma-Marin Fair in Petaluma, California, has crowned the "World's Ugliest Dog". The 2024 winner was Wild Thang, an 8-year-old Pekingese from Coos Bay, Oregon. In 2025 the contest moved to the Sonoma County Fair in Santa Rosa, where Petunia, a 2-year-old hairless French bulldog mix from Eugene, Oregon, won the $5,000 prize. Chinese Cresteds have won often, including Sam three years in a row (2003 to 2005), and an English Bulldog named Zsa Zsa won in 2018.
Organizers say the point is that every dog deserves love: many entrants are rescues with unusual looks.